Head Over Heels for Adidas X Ivy Park’s “Bey Mine” collection
From V-day to Bey day: Everything you need to know about Beyoncé’s latest love-inspired campaign.
The crazy in love singer Beyoncé partnered with Adidas once again to drop her sixth collection titled “Ivy Heart” on Feb. 9, just in time for Valentine's Day.
“Ivy Heart” features velour dresses, tracksuits, faux latex pants, ribbed knit rompers, color block catsuits, and of course, fashionable activewear to name a few. A fiery red is dominant throughout the collection, with hints of shocking pink, deep magenta and neutral colorways to tie into the romantic theme.
The gender and size-inclusive line offer “30 apparel styles, 10 accessories and five footwear styles” in the sizes 3XS to 4XL. Prices range from $30 to $300 and are available to shop now online at Adidas.com, and in-store at select realtors.
The 28th Grammy award winner took to Instagram last month to tease the now released collection, by wearing the line's velour two-piece tracksuit paired with a redesign of the icon Stan Smith sneakers. Not to mention, her rocking a bold red matte lip, fresh face, little to no eye makeup, styled with white heart sunglasses to complete the look.
Instagram/ @beyonce
Stars such as Karrueche Tran, Tyson Beckford, Troye Sivan, Shu Pei, Naomi Watanabe, as well as Queen Bey herself were the faces of the latest campaign in a series of styled pieces from the official Instagram of Ivy Park (@weareivypark).
Instagram/ @weareivypark
“With Ivy Heart I wanted to create a collection that makes everyone feel the joy of looking in the mirror and celebrate self-love. We used vibrant reds, pinks and neutrals with red as the dominant color. Red has always meant joy, sensuality and love to me, ” the singer told Vogue China.
Athleisure meets fashion at Ivy Park, and is visibly seen through Bey’s past and present collections with Adidas. Shop the Ivy Park X Adidas here before it sells out.
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Copy Edited by Trinity Gates
Graphics by Mary Renfroe