The Posh Pajama Movement — Rouge Magazine

The posh pajama movement has taken the world by storm by pairing leisure and luxury. Matching pajamas have taken off, proving consumers are willing to invest in looking chic while they sleep. The idea of looking sophisticated while sleeping may or may not improve your slumber, but it adds pizazz and put-togetherness as your day commences. Pajama powerhouses such as LAKE, Roller Rabbit, and Sleeper have sparked the posh pajama movement in their own unique way. The art of being chic while you sleep attests to the fact that fashion is fragrant even backstage.

Classic and clean meets chic with LAKE, a brand known for their "simply designed classic stripe set" (Kaupke, Kinderling, 2024). Crafted with 100% Peruvian Pima Cotton, LAKE capitalizes on comfort and believes "the most comfortable part of your day should be celebrated" (LAKE, 2024). The Pima Long-Long Weekend Set in Baltic Blue Stripe is sleek with a pinch of whim and the addition of cornflower blue stripes. Acclaimed as the "cashmere of cotton," Pima Cotton is the catalyst for the immense love of LAKE. The buttery soft cotton is breathable, easy to care for, and strong, combining fashion and function. Along with classic stripe sets, LAKE has designed many other pajama prints filled with hearts and holiday themes, making it the perfect brand for every occasion.

Known for its flamboyant patterns and prints, Roller Rabbit is a staple in the luxury pajama industry. Starting with a "tale of a magical rabbit and its quest for joy," Roller Rabbit was born (Roller Rabbit, 2024). With intricate patterns perfect for all ages, Roller Rabbit proves that prints and pizazz do not have an age limit. Whether you are wearing designs clad with hearts or disco monkeys, there is not an ounce of the ordinary with Roller Rabbit. Keeping the joy of youth for every season, Roller Rabbit proves playfulness is a priority for everyone with no age limit.

Esteemed for its feathers and frills, Sleeper fabricates pajamas that are fit for the catwalk. Making home a celebration, Sleeper blurs "the line between day and night, relaxation and routine, weekdays and holidays" with every creation (Sleeper, 2024). Jazzy and jubilant, the Party Pajamas Set with Detachable Feathers is a classic creation that pairs elegance and excitement for any pajama occasion. Perfect for bridal parties and best friends, the Sleeper Party Pajamas bring flirty and fabulous to any celebration. The addition of the detachable feathers gives you the option of extra style on occasions when frill is needed.

Even for a pretty penny, posh pajamas have become a sensation when pairing leisure and luxury. Proving fashion knows no bounds, pajamas show that you can still express yourself through fashion without an audience. Patterns, prints, and even feathers spice up and bring a playful side to the most peaceful time of your day. Redefining fashion and corroborating comfort, the posh pajama movement is here to stay for years to come.

References

Kaupke, L. L., & Keiderling, G. (2024, January 31). 25 Best Sleepwear Brands of 2024 for Slumbering in Style. Vogue. Retrieved April 10, 2024, from https://www.vogue.com/article/best-sleepwear-brands

LAKE. (n.d.). LAKE. Retrieved April 10, 2024, from https://lakepajamas.com/collections/summer-i?gad_source=1&gclid=CjwKCAjwoPOwBhAeEiwAJuXRhz_i2GHB7rASAgpOIE9Y3_lI4diLCrxydL-QEFM2G7HjiPkHZBNAGxoCj5UQAvD_BwE&utm_campaign=WP_G_Search_Brand_Acquisition&utm_content=695078393466&utm_medium=paidsearch&utm_source

Roller Rabbit. (n.d.). Roller Rabbit. Retrieved April 10, 2024, from https://rollerrabbit.com/collections/pajamas?gad_source=1&gclid=CjwKCAjwoPOwBhAeEiwAJuXRh7gjWH_vVQo_UMfRt_2_4tos1nMNAD_ody_ercnyaDZykLhwiNnOjRoCiI0QAvD_BwE

Sleeper. (n.d.). Sleeper. Retrieved April 10, 2024, from https://the-sleeper.com/?gad_source=1&gclid=CjwKCAjwoPOwBhAeEiwAJuXRhxIdHThzjVnzZhs8WwUIj-KMPc0sQmEmpajyFrZm6iaVa5ATBvbA_hoClxcQAvD_BwE

Written by Mimi Klump

Copyedited by Emily Slepsky

Graphic by Laura Ross